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Cookie Policy

Last updated: 22nd July 2025

Contents

  • What Are Cookies?
  • Cookies We Use
  • Necessary Cookies
  • Analytics Cookies
  • Marketing Cookies
  • Third-Party Cookies
  • Managing Cookies
  • Contact Us

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners.

Session Cookies

Temporary cookies that are deleted when you close your browser. They help us remember your actions during a single browsing session.

Persistent Cookies

Cookies that remain on your device for a predetermined period or until you delete them. They help us remember your preferences across visits.

First-Party Cookies

Cookies set directly by our website to enhance your user experience and provide essential functionality.

Third-Party Cookies

Cookies set by external services we use, such as analytics providers or social media platforms.

Cookies We Use

We categorise our cookies into four main types based on their purpose and functionality. Below is an overview of each category:

Necessary Cookies

Essential for website functionality

Always Active

Analytics Cookies

Help us understand website usage

Optional

Marketing Cookies

Enable personalised advertising

Optional

Social Media Cookies

Enable social sharing features

Optional

Necessary Cookies

These cookies are essential for our website to function properly. They enable core functionality such as security, network management, and accessibility.

Cookie Name Purpose Duration Type
storm_session Maintains your login session and user preferences Session First-party
csrf_token Security token to prevent cross-site request forgery Session First-party
cookie_consent Records your cookie preferences 1 year First-party
language_pref Remembers your language selection 1 year First-party
load_balancer Ensures consistent server routing Session First-party

Note: Necessary cookies cannot be disabled as they are required for the website to function properly. Disabling them would prevent you from using essential features of our service.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website performance and user experience.

Google Analytics

We use Google Analytics to track website usage, page views, and user behaviour patterns. This data is anonymised and used to improve our services.

Cookie Name Purpose Duration
_ga Distinguishes unique users 2 years
_ga_* Persists session state 2 years
_gid Distinguishes unique users 24 hours
_gat Throttles request rate 1 minute

Data We Collect Through Analytics

Page Views

Which pages you visit and how long you spend on them

User Interactions

Buttons clicked, forms completed, and navigation patterns

Device Information

Device type, browser, screen resolution, and operating system

Geographic Data

General location information (city/region level) based on IP address

Marketing Cookies

Marketing cookies are used to track visitors across websites and display relevant advertisements. They also help us measure the effectiveness of our advertising campaigns.

Facebook Pixel

Tracks conversions from Facebook ads and enables retargeting to users who have visited our website.

  • Measure ad campaign effectiveness
  • Create custom audiences for advertising
  • Track conversions and user actions
  • Optimise ad delivery and targeting

Google Ads

Enables conversion tracking and remarketing for Google advertising campaigns.

  • Track ad clicks and conversions
  • Measure return on advertising spend
  • Create remarketing lists
  • Personalise ad experiences

Marketing Cookies Details

Cookie Name Provider Purpose Duration
_fbp Facebook Facebook Pixel tracking 3 months
fr Facebook Ad targeting and measurement 3 months
_gcl_au Google Google Ads conversion tracking 90 days
IDE Google Ad personalisation and measurement 2 years

Opting Out of Marketing Cookies

You can opt out of interest-based advertising through these platforms:

  • Facebook Ad Preferences
  • Google Ad Settings
  • Your Online Choices (UK)

Third-Party Cookies

We use various third-party services that may set their own cookies on your device. These services are carefully selected and comply with data protection regulations.

Maps Services

Google Maps: Provides interactive mapping functionality

  • Location services and directions
  • Route optimisation features
  • Geographic data processing

Video Content

YouTube: Embedded promotional and educational videos

  • Video player functionality
  • Usage analytics
  • Content recommendations

Social Media

Social Platforms: Social sharing and login features

  • Social media integration
  • Single sign-on services
  • Social sharing buttons

Customer Support

Live Chat: Real-time customer support functionality

  • Chat session management
  • Support ticket tracking
  • User identification

Important: Third-party cookies are governed by the respective privacy policies of these services. We recommend reviewing their policies for detailed information about their data practices.

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Preference Centre

Use our cookie preference centre to customise which types of cookies you want to accept.

Browser Settings

Configure cookie settings directly in your web browser:

Chrome Firefox Safari Edge

Current Cookie Settings

Necessary Cookies

Required for website functionality

Always Enabled

Analytics Cookies

Help us improve our website

Marketing Cookies

Personalised advertising

Impact of Disabling Cookies

Disabling Analytics Cookies

  • No impact on website functionality
  • We cannot improve user experience based on usage data
  • No personalised content recommendations

Disabling Marketing Cookies

  • You may see less relevant advertisements
  • No impact on website core functionality
  • Cannot track advertising campaign effectiveness

Contact Us About Cookies

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Email

[email protected]

Address

Storm Core Limited
24 Blakiston Street
Stafford ST16 3PE
United Kingdom

Phone

+44 1785 243520

Policy Updates

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. We will notify you of significant changes through:

  • Email notification (if you have an account)
  • Website banner or pop-up notification
  • Updated "Last modified" date at the top of this policy

We encourage you to review this policy periodically to stay informed about our cookie practices.

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